Avengers Take Licensed Merchandise Sales to New High

Jul 13th 2018

In just 45 days of its release, Avengers: Infinity Wars has grossed a whopping $2.040 billion (box-office collection figures as of July 10, 2018). With this pace, there remains little doubt about it creating a mountainous record that film creators and distributors will always aim at. Avengers is inching up the box-office collections ladder, becoming the 4th highest grossing film ever and is likely climb further. 

Highest Grossing Films

                    Highest Grossing Films

Stats Courtesy: Box Office Mojo

The greatness of a protagonist is decided by its endurance against the odds imposed by the bad guys and that is what contributed to the epic success of this creation by Marvel Comics. The fandom fever has led to a spike in the sales of Marvel Superhero printed t shirts in all t-shirt design categories, namely, Iron Man, Thor, Hulk and Captain America, Warm Machine, Spiderman, Thanos and so on.

Fandom is great business and entertainment/Character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7% of the total global licensing market. Growing 3% since last year, the trademark licensing business stands at US $271.6 B, according to results from the Annual Global Licensing Industry Survey released in May 2018 by LIMA.

Not surprisingly, Avengers officially licensed T-shirts, tank tops, hoodies, polo shirts, seat belts, wallets, funko, lanyard, key chain, earphones and what have you flying off the shelves faster than their arrival. Check out our huge variety of officially licensed Avengers collections here.

The demand brings Marvel Studios in a more commanding position. Interestingly, it is not only the superheroes who are in great demand. The bad guy Thanos too is in high demand! Well, Avengers is all set to become a cult film and fans are celebrating their comic book heroes on the big screen in every way they can.

                                                  Thanos The Infinity Gauntlet Marvel Adult T Shirt

In near future, it seems invincible for any entertainment brand or character to outpace Avengers: Infinity Wars, but destiny is known for its unpredictability – and adventures too.